The power of 3D Rendering: Capture every detail

With 3D rendering there are almost no limits to where you can point and place your camera. As such, you can capture every little detail of your 3D product model. And together with high detail materialization and texturing of the 3D model you can get your camera up close and personal, to be able to […]

The power of 3D rendering: No need for a real product

In my last few posts I have addressed several of the amazing powers of 3D rendering. These have been items like Quick product material and color variations and Interactive 3D product animations. But one of the most amazing powers of 3D rendering, and also the most obvious one, is the fact that you can visualize […]

The Power of 3D Rendering: Interactive 3D animations

They say, a picture says more than a thousand words. Well an animation than speaks volumes. 3D rendering is a powerful tool that is used for making animations. One of the amazing things you can also do with it these days, is create an interactive 3D animation of the highest quality. Let’s have a look […]

The Power of 3D rendering: Quick product variations.

3D rendering is a versatile and useful tool for many purposes. One of the powerful options it provides for product visualizations is the ability to quickly generate different product material previews and color variations. This is a tremendous asset in a product’s concept design phase, or when you would like to increase your existing product […]

For the layman – How 3D Rendering Works. Part 9: Post-processing

[ about a 15 min. read ] Well we did it. We went through the whole process. We got a 3D model. Materialized it. Added textures. Edited UV maps. Set up the camera composition. Added proper lighting and we rendered our image. So now we are done right? No. Not yet. Now comes the final […]

For the layman – How 3D Rendering Works. Part 8: Rendering

[ about a 20 min. read ] In the previous article we discussed lighting. Specifically techniques and methods you have available to light your scene. But what exactly is light in a 3D scene? How does a 3D render software actually go from a lit scene to a final image? Well this is what we […]

For the layman – How 3D Rendering Works. Part 7: Lighting

[ about a 20 min. read ] In the previous articles I discussed Camera & Composition. In this article I want to discuss light and lighting techniques in 3D scenes. Now composition and lighting are of course very intertwined. As in the previous article I discussed some key aspects in lighting with regards to composition. […]

For the layman – How 3D Rendering Works. Part 6: Composition

[ about a 25 min. read ] In the previous article I talked about the camera. I discussed the creative options we have at our disposal to set up our shot. Those options were basically already part of setting up the composition. But I also mentioned that camera and composition are very intertwined. In this […]

For the layman – How 3D Rendering Works. Part 5: Camera

[ about a 15 min. read ] In the previous article I talked about UV mapping. what it exactly is and how it influences texturing. In this article however we are going to address a whole different topic. We are going to talk about the camera. The camera is very intertwined with composition, but to […]

For the layman – How 3D Rendering Works. Part 4: Projection Mapping & UV Mapping

[ about a 20 min. read ] In the previous article I explained what textures are and how they are used in 3D rendering. Now there is one important step in-between that I deliberately skipped. And this is how to actually get a 2D image onto a 3D object. I will discuss how that is […]