Animated videos

The “standard” animation is a video that starts and consecutively plays a number of images per second (frame rate) to create the illusion of movement.

The advantages

  1. Incredible attraction. A good animation will definitely draw the attention of your audience.
  2. Very high/Photorealistic level of detail possible.
  3. Display incredible levels of detail with higher resolution images.
  4. Very smooth image with higher frame rate (fps) animations (standard 24 fps, high 60 fps).
  5. Different purposes possible:
    1. Enchant your audience. As with the Arduino circuit board animation above.
    2. Inform. For example via exploded view animations, instruction animations, or 360 product animations.

The disadvantages

1. The higher the desired frame rate, the more processing time, the more costs.

A standard cinema film is played at 24 frames per second (fps). This is also the most common frame rate for making an animation video. But nowadays, higher frame rates are also desirable to generate a smoother image. This is mainly 60 fps. Which is applied a lot these days in computer games. A 60 fps animation provides a significantly smoother and sharper image (less motion blur for the eye) than a 24 fps animation. But it does require 2.5 times as many frames to be generated. Which can mean 2.5x as much production time and more production costs.

2. The higher the resolution of the desired image, the more processing time, the more costs.

Each frame of an animation must be calculated by a computer. If you produce an animation in a FullHD resolution, you generate an image of 1920 pixels wide by 1080 pixels high. If you want to produce a 4K animation (which is increasingly becoming more standard), you produce an image that is 3840 pixels wide by 2160 pixels high. Which is 4 times as many pixels. Which means 4 times as much production time and more costs.

The image below also nicely demonstrates the difference in image size between the most common resolutions.

As you can see, the disadvantages are more linked to the aspect of higher quality, higher costs. This requires finding a balance between the desired goal of the animation and the available budget. If you would like to know more about this, feel free to contact me via the button below:


What I offer

Concept development

Concept and storyboarding to develop the desired animation.

3D models

Obtain and/or construct all required 3D models.

Animation to suit

Animation in the proper form and style for your purpose.

Any questions?

Don’t hesitate to contact me